Research into Narrative Theorists

Levi Strauss - Binary Oppositions

• it's an idea that can be applied to all media texts.
• In the mid 20th century, Levi Strauss and Roland Barthes had the idea that the way that people understand words depends not on its meaning but on the word and its 'binary opposite'.
• words act as symbols for society's idea
• the meaning of words is a relationship between opposite ideas, rather than a fixed thing.

Examples

• good and evil
• young and old
• weak and strong
• rich and poor

Todorov - States of Equilibrium

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Propp - Character types/ spheres of action

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Evaluation Question 2

Evaluation Question 1

Storyboard for music video

Digipak

We made the digipak on Coral Draw and used stills from our music video so there would be synergetic themes running throughout all our media products- the music video, poster and digipak. I think that the digipak is good for a first try however it could be improved by having all the backgrounds to the images as the same as the image on the front.
The digipak shows the potential audience that the music is quite upbeat with a soul influence.

Poster

This is the poster I made for our music video.
Analysis of Poster

• The image is a still from our filming footage for our music video.
• We used a green screen for the background and an effect from iMovie for the beige, old-looking background.
• On the poster there is the singer wearing his suit from the music video, this creates synergy between all of the media products as all the pictures have the suit in them.
• The poster summarises the storyline we wanted for the music video as it has the singer watching the girl who is facing away from him- suggesting that she isn't interested in him.
• The girl is wearing the clothes that she had on in the video (again, linking them), they are casual jeans and a top- implying that the singer has made an effort to impress her.
• The background is similar to the poster I researched for planning as it is plain and beige with a simple worn out effect.
• The font I used for the poster was a free font from the internet called 'Katy Berry', I chose this font because I felt that it went with the synergy as it seems quite light-hearted.
• The purple contrasts with the beige however it seems to go with the dark colours of the characters on the poster.
• The font for 'Stake Your Claim' is the same size but a lighter purple so the artists name stands out more.
• 'Out Now' is in a small white box- giving it a stamp/sticker-like appearance.

Mise en scene

Costume
Singer- The male singer will wear a black suit. This give a formal impression of him, it also is quite romantic because it suggests that he is going to propose to the girl he is following.
Girl- She will be dressed more casually in jeans and a top. This is to show that the singer has made an effort to impress her, while she doesn't want or need to impress him.
Boy- The girl goes off with another person, and he is also dressed casually in jeans and a plain white top.

Props for Filming

• Saxophone
• Drum kit
• Guitar
• Green screen and green screen poster

Setting

Design corridor in college.
Media room with green screen set up.