Analysis of Music Video

She's So Lovely by Scouting For Girls

• the music video shows the story of a man (the lead singer) who fancies a woman with a boyfriend.
• the video has this story running through it in the setting of a bowling alley
• the people in the video have retro outfits which goes along with the bowling alley setting. The setting has the feel of a fifties diner in America.
• the video cuts in and out of two main scenes- the bowling alley and the band playing with the lead singer singing. This is a typical convention for music videos and my group will probably use this in our mini production piece.
• there are a variety of shots used for example, close ups of characters faces capturing reaction shots; different angles and shots of the band playing instruments and singing; tracking shots of bowling balls.
• the shots vary in length and the pace of the sequences. For example towards the end, the shots of the girl changing her mind and walking to the lead singer are in slow motion to emphasise its importance to the end of the story in the video.

The music video doesn't seem to match the synergy of the album cover and poster, because it is much more fun and upbeat. The album cover gives the impression that the music would be slow and possibly an indie band.

Analysis of Poster

The poster for the Scouting For Girls album (with the same name).

• the album has synergy linking the CD cover and the advertising poster together- this creates an identity for the band.
• the poster has the same beige textured pattern of the album cover, again creating a worn out and old look. This goes along with the ideas of youth suggested in the same image of two boys in a boat together.
• the poster has the band and album name in the largest font size and in the darkest colour, in the centre of the poster.
• under this are some of the well known songs from the album to attract the audience and encourage them to buy the CD.
• the date the album is out and the website- which will give the possible audience more information on the music and the band.

Research- Existing Digipak,Poster and Music Video

Scouting for Girls album digipak cover
Analysis of CD Cover


Back Front Inside

• The album cover is very plain with the main colour being one shade of beige.
• The background has a textured pattern to give it an older look- maybe reflecting the idea of looking back on childhood (that is also suggested by the picture).
• On the front of the album is an image of two boys on a boat suggesting the band or music will have a link with youth.
• The image is in a darker colour to stand out on the album, with the font on the same colour.
• The album cover is very simple and isn't likely to stand out, however it this may reflect a different genre of music.
• Looking at the cover alone I would think that the music is slow and downbeat, but this isn't the case as the music has a pop/indie rock feel to it.
• Inside the digipak there is very little apart from the continued textured beige pattern that goes around the whole album cover.
• On the back of the cover there is a list of songs in the same font as used on the front.

Mini-Production Piece

Create a:

• Music video (1 minute long)
• Cover for DVD
• Magazine advert