Analysis of Music Video

She's So Lovely by Scouting For Girls

• the music video shows the story of a man (the lead singer) who fancies a woman with a boyfriend.
• the video has this story running through it in the setting of a bowling alley
• the people in the video have retro outfits which goes along with the bowling alley setting. The setting has the feel of a fifties diner in America.
• the video cuts in and out of two main scenes- the bowling alley and the band playing with the lead singer singing. This is a typical convention for music videos and my group will probably use this in our mini production piece.
• there are a variety of shots used for example, close ups of characters faces capturing reaction shots; different angles and shots of the band playing instruments and singing; tracking shots of bowling balls.
• the shots vary in length and the pace of the sequences. For example towards the end, the shots of the girl changing her mind and walking to the lead singer are in slow motion to emphasise its importance to the end of the story in the video.

The music video doesn't seem to match the synergy of the album cover and poster, because it is much more fun and upbeat. The album cover gives the impression that the music would be slow and possibly an indie band.